An exclusive mortgage lead is a lead that is sold only once to a mortgage lender. This exclusive lead means only the buyer has the information to contact the applicant to work on closing the mortgage. Because no other home loan lender has access to the information, the lead buyer will face much less competition. Furthermore, the mortgage lender only buys a lead if it fits their criteria. Criteria include credit rating, type of loan and loan amount.
When a consumer shopping for a mortgage fills out an application form for a loan quote, an exclusive mortgage lead is generated. The lead is then delivered to only one mortgage lender if it meets their criteria. For further information on exclusive mortgage leads, click on the banner. |
